Description

Inside this module:
Commercial due diligence — the disciplined assessment of whether a business opportunity is what it appears to be — is typically associated with formal M&A transactions and experienced deal teams. The analytical discipline behind it is valuable far beyond that context: evaluating a partnership, assessing an acquisition, validating a market entry assumption, or testing whether a business model holds up under scrutiny all benefit from the same structured approach.

You’ll develop:
– Market and competitive position assessment: evaluating whether the commercial position a business claims is defensible — real differentiation versus marketing language, genuine customer loyalty versus switching cost lock-in
– Revenue quality analysis: understanding the difference between revenue that is structurally sound and revenue that depends on conditions that may not persist — customer concentration, contract duration, renewal rates, and pricing sustainability
– Management and operational risk assessment: identifying the organizational and operational factors that create execution risk — key person dependency, process fragility, cultural misalignment, and the indicators that surface problems have deeper structural causes

Duration: +/- 7 hours

What changes in practice:
A structured commercial assessment capability applicable across different opportunity types — producing evaluations that are grounded in analytical discipline rather than intuition, and that surface the factors most likely to determine whether an opportunity delivers what it appears to promise.